27 May 2024
Executive director of More in Common UK Luke Tryl said: “The time for change mood has upended the electoral landscape in Scotland, with Labour currently on course to make major gains at the expense of the SNP.
“While there is no doubt that John Swinney is more popular than his predecessor, the SNP’s brand has been severely damaged by perceived legislative failures, scandals surrounding the former first minister Nicola Sturgeon and the collapse of the Yousaf administration.
Scottish Labour hold five-point lead over SNP in More In Common poll
24 May 2024
Polling done by the More in Common think-tank in the wake of the election announcement, shared exclusively with HuffPost UK, shows that only 29% of voters see Sunak as an asset to his party, compared to 46% who don’t.
Jenna Cunningham, More in Common’s research and data analyst, said: “There’s no doubt that Rishi Sunak was a popular Chancellor, especially after the furlough scheme, but questions remain about the effectiveness of the current presidential campaign strategy when only three in ten voters think he is an asset to the Conservative Party."
'He's Lost The Plot': Tories Turn On Sunak As They Brace For Election Massacre
24 May 2024
“While you might not instinctively think the decision to watch Happy Valley or The Crown is a political decision, it is undoubtedly the case that the viewing habits of the different tribes of the electorate vary significantly,” says Luke Tryl, the UK executive director of More in Common, who oversaw the polling.
“Looking at how viewers of these different shows have switched in their voting intention provides a different way of showing quite how much the electoral landscape has been upended since the last election.”
Drag Race or Strictly? How your TV choice reveals how you’ll vote
23 May 2024
The prime minister has been waiting for inflation to fall to prove he can be trusted with the nation’s economic security and that his plan to make things better for the hardest-hit has worked. But recent polls suggest Labour outscores the Conservatives for being the party believed to represent working families and is more trusted with the economy. According to the More in Common thinktank, 65% of voters believe the Tories are for rich people.
Economy, health, migration and more: key battlegrounds in the UK election
22 May 2024
An analysis published by the More in Common thinktank in February found that the main reason given by voters planning to back Reform at the next election is to control immigration.
‘Zero tolerance’ policing and tackling ‘woke madness’: Reform UK’s pledges at a glance