In The News

The Democratic Electorate on Twitter Is Not the Actual Democratic Electorate

The Democratic Electorate on Twitter Is Not the Actual Democratic Electorate

09 April 2019

A front page report in The New York Times

Using data drawn from our Hidden Tribes study, The New York Times looked further into the fact that moderate Democrats outnumber the vocally active Democrats on social media by and large. The Democratic Party may have moved to the left in recent years, but it would be wrong to believe their entire voter base has moved along with them.
Hidden Tribes: A Study of America’s Polarized Landscape

These Americans Are Done With Politics

These Americans Are Done With Politics

17 November 2018

The New York Times

Meet a few members of the Exhausted Majority who are tired of the current political deadlock. “The highly politically engaged tribes may have seized on the midterm elections as a victory, but for the Exhausted Majority it merely perpetuated a hopeless stalemate.”
Hidden Tribes Midterms Update

The Rich White Civil War

The Rich White Civil War

15 October 2018

David Brooks’ column in The New York Times

The political conflict playing out is primarily between privileged progressives and privileged conservatives. More in Common’s study is “one of the best” because it understands that American politics is no longer about what health care plan you support. It’s about identity, psychology, moral foundations and the dynamics of tribal resentment.
Hidden Tribes: A Study of America’s Polarized Landscape

A new report offers insights into tribalism in the age of Trump

A new report offers insights into tribalism in the age of Trump

12 October 2018

George Packer’s column in the New Yorker

We’re used to seeing race, gender, region, religion, and other categories line up with political preferences in numbingly predictable ways. We rarely know the underlying world views that inform these opinions. Packer concludes that the tribes outlined in the report are different from the rigid and unchanging partisan monoliths of our national political debate.
Hidden Tribes: A Study of America’s Polarized Landscape

Forget Republicans v Democrats: meet America’s new tribes

Forget Republicans v Democrats: meet America’s new tribes

10 October 2018

The Financial Times

Hidden Tribes provides a “wider – more cheering – perspective on US politics.” Listening to the silence of the Exhausted Majority could help to re-balance the current political situation.
Hidden Tribes: A Study of America’s Polarized Landscape