In The News

Voters say they don't buy Rishi Sunak's 'I'm from Yorkshire and know price of pint' act

Voters say they don't buy Rishi Sunak's 'I'm from Yorkshire and know price of pint' act

27 April 2023

Luke Tryl, UK director at More in Common, which conducted the research, said the focus group revealed the sense the PM was "just too rich to be in touch" with voters.

He said: "There's another group who say, 'oh he's so wealthy, he must be in politics for the right reasons, he can't be bought'. But more people are likely to say that, 'actually he just can't relate to my life'."

Voters say they don't buy Rishi Sunak's 'I'm from Yorkshire and know price of pint' act

Labour’s attack ads may already be backfiring

Labour’s attack ads may already be backfiring

19 April 2023

Op-ed by UK Director Luke Tryl: Poor taste,’ said Julie, ‘Really desperate,’ added Shawn. Mark thought it was ‘A low blow’ and Becky was simply ‘gobsmacked’. That was the verdict of our focus group participants in Erewash in Derbyshire last week when they were shown Labour’s controversial advert suggesting Rishi Sunak did not believe that those convicted of sexually assaulting children should go to prison. 

Labour’s attack ads may already be backfiring 

The Rwanda policy is one year old – but the public still aren’t sold

The Rwanda policy is one year old – but the public still aren’t sold

14 April 2023

Op-ed from UK Director Luke Tryl: As with so many controversial policies, there’s a tendency to assume that public opinion on the government’s approach to small boat crossings splits into stark pro and anti camps. But one year on from the pledge to deport migrants who cross the Channel to Rwanda, our polling finds the public’s views are more nuanced than some politicians suggest.

The Rwanda policy is one year old – but the public still aren’t sold

Finding common ground with Luke Tryl

Finding common ground with Luke Tryl

07 April 2023

From the podcast, No Mans Land, Martin and Steve are joined by Luke Tryl, UK Director of More in Common to talk about the state of divides in UK society, the political weather and education policy.

Finding common with Luke Tryl.

Finding the Courage to Challenge Your Political In-Group

Finding the Courage to Challenge Your Political In-Group

06 April 2023

Time Magazine

Last summer, I asked a small group of my former students and staff members to take More in Common’s Perception Gap quiz, and review the findings. Those who did were really surprised at how wrong they were about the other side and how extreme they assumed them to be. I, myself, was off on average (across several policy issues) about 30%!